Expand Your Business Label Name Through Social Media Sites

In our previous issue, we explored the techniques on how you can get people to like your Facebook business page. In this issue, we will talk about how you can make use of promotions, contests, and giveaways to catch the attention of more people.

Using a social media management site purely for promotions, contests and giveaways is a good way to assess whether these said advertising tactics is working for your company. The site allows anyone to find out the number of traffic that comes to their page.

The positive aspects of this are two-fold since making the advertisement exclusive will bring in a new set of fans which is always important when trying to build online presence. Contests are quite successful in catching the curiosity of Facebook users.

Now that you know this, let's move on to how you can implement Facebook marketing and start making traffic-pulling contests and promos.

read to : Extending your Brand in The Rising Power of Twitter and Facebook

First of all, ensure all needed contest mechanics and posts are accessible to the Facebook users only. The company must not promote it in emails, newsletters, other social networking sites or even in their official website other than saying that the promotion is exclusive to Facebook users, of course. Additionally, the mechanics have to be clear and simple. Overcomplicating matters would make contestants think you've set the bar too high and can discourage them from joining.

Take note that offering contests, incentives and promos can be a bit costly as these require some Facebook applications and other programs for them to run smoothly. Wildfire, for example has a $5 setup fee and will charge $0.99 for every day that the campaign runs. Furthermore, Facebook is quite strict as to which contests are allowed to run in their network. Generally, a lot of different contests are not even allowed. You won't be able to post an official contest in your Facebook wall.

However certain exemptions are at hand. In order for a contest to be applicable, the company must be able to pay for $10,000 worth of Facebook ads in a span of three months.

For you to cut costs, there are plenty of business applications which can assist you in making a contest for your Fan page. Contests for Fan page is an application that was developed by Wildfire and can help newbie in producing contests with photo, video, writing and graphic entries. You can also pimp out your campaign as much as you want with these tools. You can change the look of graphics ,control contest mechanics, deadlines as well as the level of involvement of people in your network. For easier navigation, you can place in a contest widget in your Fan page in order for participants to link directly to a micro site. You can also create your contests and sweepstakes using tools like Vertigo and Strutta.

To ensure that the contest is profitable, you should offer captivating incentives. A company named Regus, for example, offered a fully furnished workplace for the photo entry which showed the messiest work space. See this as a model when coming up with your own contest. More exclusive prizes include dinner with celebrities or a chance to attend a star-studded party.

A contest that's monitored successfully will definitely bring in lots of potential customers to the company. Despite the costs and additional hard work, jobs such as these are really worth it if only for the brownie points you win with present and potential customers.

Be sure to read our next issue of Facebook for Business.We will be talking about some tips on how you can build an income on Facebook.

Source : By Ray Lee, About the Author:

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