Any successful business executes a good amount of social interaction and social media management. You can't have a thriving online business without having good connection with your target audience and without presence from the vast expanse of the Internet.
A lot of business owners have proven Facebook marketing as one of the most effective ways out there when it comes to generating targeted traffic. Its influence to culture and daily life is so magnanimous that having an account can literally make or break a starting company.
As mentioned in the previous issue, a Fan Page is not only a good idea for your business but for your prospective clients as well as it allows them to connect with you easily. When it comes to a business' credibility, most people would want to see official websites. However, a Facebook account that is professionally managed will suffice if there's an absence of such.
Talking about credibility, a Fan page is much more effective than a personal account in establishing a sense of official presence to the information you decide to place in your page. A mere profile page is associated with individuals and may not be as believable. When choosing a company name, consider searching for names similar to your own in the same industry as your own business.
For instance, if you've decided on the name 'TASTY Ice Cream' and you find a page with almost the same name in the same industry, look for ways to set your name different. You can make use of descriptions like 'TASTY Boston Homemade Ice Cream' This way, you are hitting two birds with one stone. You have just provided your business location. This will help your potential customers find out your geographical background. Not only that, you have also made your name sound different and more interesting than the other.
This can be done after you've set up a user name. A user name can only be established once your Fan page has 25 fans.
Another way to make your business more credible is to provide answers to each necessary question in your profile. A profile that's complete with background, short history, other contact details and store locations is essential. You'll also want to add a touch of creativity to your content. Most of the time, the profile is the basis whether people want to add you up or not. It should be your main goal to have a strong following online if you want your Fan Page to bring you more customers.
When using Facebook for Business, part of creating a good brand is by customizing it by adding store photos, product photos, notes and the like. Be mindful with the content that you post though. Using watermark to avoid stolen business photos is a good idea. Focus on the fact that you are building a brand here. It's in your best interest if you avoid making your business page too personal by adding personal photos and videos, discussing about internal problems at the Facebook wall and the like. Lastly, never forget to add your contact numbers and store addresses.
For a more sound online presence, you can also tie up your Facebook fan page with other social networks like Twitter, YouTube and even your official website.
Be sure that you look for your next issue soon. You will learn how to get people to like your Facebook business page.
Nathan M. O. Hatcher.
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